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UFC Fight Pass

Dieses Thema im Forum "Streaming: Apple TV+, Pluto TV, Zattoo und weitere" wurde erstellt von Rob Van Dam, 20. Juni 2018.

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BerlinHBK Lexikon

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Wie findet ihr den neuen UFC- Belt? Finde den total hässlich!

BerlinHBK, 23. Januar 2019

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Der Gürtel sieht klasse aus!

egges01, 25. Januar 2019

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Der Gürtel sieht klasse aus!
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BerlinHBK, 25. Januar 2019

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The UFC in 2019: Media strategy
The UFC chief operating officer Lawrence Epstein lifts the lid on the MMA giant's content plans.

The UFC media distribution strategy, according to Lawrence Epstein, is “different market to market”. But the central goals that the organisation is trying to accomplish can be identified by examining its US activities in the wake of the new five-year deal it will begin with ESPN in 2019.

“Let’s break that down,” Epstein says. “First of all, pay-per-view. We’re going to continue to sell pay-per-view through our own platform, UFC.tv, in addition to a host of digital distributors including Xbox, PlayStation, Roku, Amazon, the list goes on. We will continue to distribute through traditional cable and satellite.”

ESPN, unlike previous TV partner Fox, also has the technology to sell UFC pay-per-views as a non-exclusive distributor.

“Number two,” continues Epstein, “broad reach. ESPN is a broad-reach platform here in the US for sports content, and having that sort of megaphone to expose people to the product, to breed new fans, is key.

“But it doesn’t end with the flagship networks. All of the editorial and earned media that will be generated through Sports Center, through the app ecosystem, through the magazine, through their social platforms – they’re just getting a whole host of resources that are going to expose the UFC brand and our athletes to a whole new audience.

“Third is OTT, and there’s a couple of plays there. One is through the ESPN+ OTT platform. We’re going to have 20 exclusive fights on that platform. And the second is going to continue to be our OTT platform, which is UFC Fight Pass. UFC Fight Pass is going to continue to have UFC content, but I think you’re going to see a more robust offering of third-party MMA, boxing, jiu-jitsu, karate, and other martial arts content, in addition to the entire UFC library.”

Elsewhere, Epstein adds, a counterpoint can be found in China, where the UFC has “about 15 different regional satellite deals that have been knitted together to give us virtually complete coverage over the entire country, with a magazine show that gives us broad distribution” and offers a more “snackable suite of content”. Together with that, “an OTT play” with PPTV creates another route to the audience and places the UFC alongside “premium sports content” like soccer’s Premier League and Bundesliga.

“The strategies differ from country to country,” Epstein says. “Certain countries have robust pay-per-view business, like Australia and New Zealand, and others don’t. In the UK, we’ve recently entered into a deal with Eleven Sports to distribute a big chunk of our content, but you’re also going to see pay-per-view opportunities with the traditional pay-per-view distributors in the market.

“It’s a little bit early days right now; we haven’t penned all the deals but we’re very optimistic that we’ll have a pay-per-view play in the UK in 2019 and beyond.”
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The UFC in 2019: Media strategy

The UFC in 2019: Endeavor’s plans to take ‘the Premier League of MMA’ up a level

A US$4 billion takeover in May 2016 created new opportunities and expectations for the UFC. Chief operating officer Lawrence Epstein explains how Endeavor is taking one of sport’s most transformational forces to another level.

Its story is familiar enough by now. Beginning life as gruesome curiosity in the 1990s, with a rule-set from the playground and an aesthetic from the underground, it was turned by the Zuffa consortium from a US$2 million punt into the world’s leading mixed martial arts series and a multimedia juggernaut. Between them, brothers Frank and Lorenzo Fertitta and their partner and frontman Dana White established an international phenomenon with nine-figure TV deals, global pay-per-view events, licensed merchandise from video games to gyms, and a handful of breakout stars like Randy Couture, Anderson Silva and Ronda Rousey.

It had become established, if hardly establishment, by the time it was subject to a US$4 billion takeover in May 2016 by WME | IMG – now Endeavor. That new era brought a new set of expectations, and a fast-emerging property would need a step-change in performance to justify that investment.

The signs are that progress is coming. In May, ESPN signed a five-year deal valued at US$1.5 billion to take the US broadcast rights to the championship from 2019. A report issued by Moody's Investors Service in July suggested that the UFC had earned over US$700 million in 2017, while long-serving UFC president White claimed in August that the organisation was now worth over US$7 billion.

“Well, I’m lucky enough to have the perspective of having been around since the acquisition by Zuffa,” says Lawrence Epstein, the UFC chief operating officer, “and seen the transformation of the UFC from what was a very tarnished brand to one that now sits alongside all of the great sports brands globally. The last two years have been really important years in the evolution of the UFC. The acquisition by Endeavor has really taken us, in many ways, to new levels.

“We’re certainly proud of what we did before that acquisition but the resources, the connections, the relationships and the strategic thinking that Endeavor has brought to the table has really been transformative. I think the most dramatic manifestation of that, of course, is our ESPN deal here in the United States, where we tripled the rights fees from our previous Fox deal, and now we’re here in the US with the sports leader in this country.

“So I could give you a variety of other examples about how the Endeavor organisation has helped us – from sponsorship, to international television deals, to brand-building and star-building for our athletes, to a variety of operational efficiencies that have been created – but to put it all in a nutshell, we’ve gone from having four offices globally to having 50 offices globally. We’ve gone from about 350 employees to about 7,000 employees. So we’ve just got a whole new set of tools that we never had before Endeavor acquired us.”

The upward trend has not been entirely smooth. Changes planned by the new ownership group meant a turnover of staff that Epstein admits was “tough”, with the loss of “deep relationships” and “people who had been there from the very beginning”. As well as the Fertitta brothers, chief global brand officer Garry Cook, chief content officer Marshall Zelaznik, social media director Shanda Maloney and EMEA vice president James Elliott were among the dozens of staff who were released or chose to depart within a year of the takeover.

Since that turbulent spell, however, Epstein describes a period of continued growth: one built on an existing relationship with WME that “goes back a decade before the acquisition”.

“Ari Emanuel was our agent here in the United States,” Epstein recalls of Endeavor’s co-chief executive (pictured below, right), “and helped us with most of our television distribution deals. He’s a huge fan, he’s always been a great friend, and since the acquisition he’s really thrown in a ton of his time.”

According to Epstein, Endeavor has leveraged its huge, diverse network of businesses and contacts to deliver tangible benefits to the UFC.

“One is content distribution,” he notes. “Before the acquisition, I think we had made the decision that we wanted to build franchises in all the major distribution verticals that were out there: pay-per-view, broad reach television, OTT, and then sponsored content on platforms like YouTube. As consumers’ appetite for content changes, we’ll be in all the areas and we’ll be able to meet them wherever they want to consume content.”

Endeavor, Epstein says, has “crystallised and enhanced that strategy”, with a further addition to its portfolio proving especially useful. “We had been using a company called NeuLion to distribute our OTT and our digital pay-per-views. Endeavor acquired that less than a year ago, so that’s now part of the family. We have a lot more control over the direction of how that platform is going to change and grow to meet our particular needs.”

The UFC’s capacity to showcase its athletes has also been scaled up since the takeover, with the historical capabilities of the WME agency coming to the fore.

“They’re in the business, at their core, of building stars,” Epstein says. “Traditionally, that was in the movie and television business; when they acquired IMG the amplitude and focus was increased to include sport. The way that we have grown not only the notoriety of our athletes and their celebrity status, but the speed by which we’ve done it has been incredible.”

The primary recipient of that expertise has been Ireland’s Conor McGregor, the sometimes brilliant, sometimes boorish, always notable former featherweight and lightweight champion. Epstein explains that the access WME has in the entertainment media has eased McGregor into spaces that he might not otherwise have found himself, “from late-night talk shows to other celebrity-oriented outlets”.

“We’ve taken that game plan and we’re using it to enhance the brands of all of our athletes,” Epstein adds, “and we’re having some great success with it.”

Taken together, the UFC has used these assets to scale up its events. Some of its most successful have taken place in the past couple of years, with the most talked-about dragging the organisation into unfamiliar territory. Whatever the sporting merit of McGregor’s August 2017 boxing match against unbeaten great Floyd Mayweather Jr, the showdown dominated much of the sports media agenda through last summer.

Mayweather-McGregor delivered “amazing” commercial results: its 4.3 million US pay-per-view buys has only been bettered once, when Mayweather beat Manny Pacquiao in 2015, while it also earned over US$55.4 million at the gate. As Epstein adds, “it obviously earned the athletes hundreds of millions of dollars”. For the UFC, it was also “a great learning experience” that “showed many of the skills that we’ve honed in the UFC are transferable to the world of boxing”.

There were some tougher lessons. The main event was delayed by an hour as the UFC Fight Pass live streaming system struggled to keep up with demand, while digital security company Irdeto estimated that 2.93 million people watched illegally online. Piracy and stability are two areas in which the UFC has worked hard in the aftermath, with the crackdown on stolen streams based on a strategy combining technology, collaboration with social platforms like Facebook, educating the wider public about copyright issues and lobbying for stronger legislation.

Nonetheless, the commercial progress made by the UFC was evident when McGregor returned to the octagon earlier this year to fight Khabib Nurmagomedov of Russia for the lightweight title.

UFC 229 was beset by controversy. In April McGregor had pleaded no contest to charges of disorderly conduct after an incident in which he threw a metal equipment dolly at a bus carrying members of Nurmagomedov’s team, breaking a glass window and injuring two people inside. He was sentenced to five days’ community service and ordered to undertake an anger management course.

Then, after a build-up further marked by toxic public exchanges between the two men, Nurmagomedov responded to his fourth-round win by leaping the octagon fence to fight with one of McGregor’s training partners, Dillon Danis. Inside the ring, McGregor then became involved in a scuffle with Abubakar Nurmagomedov, Khabib’s cousin, and a general sense of mayhem descended. McGregor was fined US$50,000 and suspended for six months while Nurmagomedov received the heavier penalty, being docked US$500,000 and banned for nine months with both bans being backdated to the fight.

Epstein professes himself “not happy” with the post-bout melee, which he accepts has reinforced stereotypes about the UFC that the organisation has worked hard to counter. It also cast a frustrating shadow over prior efforts to build the most successful event in MMA history, with 2.4 million US pay-per-view buys, ticket revenues of US$17.2 million, and tens of millions of social media impressions.

“Up until the end of 229 it was an incredible event, an exciting event; a record-breaking event based upon whatever metric you want to choose,” Epstein says. “We’re proud of how a guy from Dublin and a guy from Dagestan took off with the collective US population and countries all around the world.”

A common denominator in both promotions, other than the presence of McGregor, was the venue. The UFC has been an anchor tenant at the T-Mobile Arena since the 20,000-seater venue opened in Las Vegas in 2016. According to Epstein, it has been a natural fit.

“We’re typically doing four to six events per year in Las Vegas, many of those being our most premium, biggest events, which makes sense because Las Vegas is a combat sports capital,” he says. “We have the support of the hotel-casino industry in the city, and it’s a place where people from around the world want to come to see the biggest events.”

Away from Nevada and the US, the UFC has now staged events in 23 countries. Russia was the latest to do so in September. UFC Fight Night Moscow, which became one of the biggest promotions in the sport’s history, was preceded by the appointment of Andre Gromkowski as the vice president of a new UFC Russia arm, formed in partnership with Russian-Chinese fund Mubadala Investment Company.

“It’s tough,” says Epstein, when asked about the UFC’s global expansion strategy, “because we’re only doing 42 events per year, and there’s obviously so many places around the world where we know we have fanbases and we know we’ll be successful for the live event.”

The method for identifying potential UFC host cities is to first of all divide international territories into “four big blocks: North America; South America; Asia, which is just massive; and then the EMEA region”. Regional directors then set terms as to which cities would make the most sense in a given year. London, for example, is slated to host an annual event in Europe, but UFC then has “flexibility with five or six other events around that area” depending on local broadcast deals, fighters’ nationalities and other opportunities.

In Russia, the UFC now collaborates with former rival M-1 Global MMA. The tie-up is aimed at growing visibility and aiding talent identification, with M-1 Challenge champions given the chance to earn UFC contracts.

The world, as Epstein acknowledges, is “a big place”, and other promotions can find their place in it. Chief among them is the Singapore-based ONE Championship, which bills itself as Asia’s biggest sports property and this year closed on a billion-dollar valuation.

ONE plans to stage 24 events next year and while Epstein insists that the UFC is “the worldwide leader in the sport of mixed martial arts”, he also welcomes the presence of other international series and is “rooting for” their success.

“I mean, the soccer analogies aren’t perfect but we sort of feel like we’re the Premier League,” he suggests. “The Premier League is the number one league globally. Are there good teams in La Liga, Serie A, Bundesliga? Yeah, there are, but they’re not the Premier League.

“To me, though, it’s not a zero sum game, in the sense that it’s not us versus ONE FC, it’s not us versus Bellator, us versus other promoters around the world. In fact, we’re happy with the success of ONE FC, for example, in Asia, because we can only do so many events there. ONE FC will continue to expose people to mixed martial arts, and if they like the product we think it’s very likely that they’ll want to experience the market leader – which is, of course, us.”

Epstein acknowledges that MMA is in the unusual position of having grown from the head – through elite promotions like the UFC – rather than the roots. “Every sport that exists, frankly, of any prominence at the professional level has an amateur infrastructure that sits below it,” Epstein notes, adding that such a set-up has been lacking in the recent past.

To address that, the UFC has been providing PR and financial support to the International Mixed Martial Arts Federation (IMMAF), which was founded in 2012 with the aim of becoming a global governing body. The IMMAF intends to standardise a set of rules at amateur level, involving everything from equipment specifications to legal striking methods, and could in time help universalise standards around elements in professional MMA such as weight-cutting and anti-doping.

“It’s been important to develop talent,” Epstein adds. “It’s been important to educate sports ministries around the world about what MMA is and frankly what it isn’t. And certifying trainers to make sure people are training properly, health and safety issues relating to the sport. For so many reasons, we felt that establishing a strong, global, international federation that would organise the amateur side of MMA was key.

“There’s still a long way to go but we’ve always had a goal of having the amateur form of MMA become an Olympic sport, and that’s the ultimate goal that we’ve been pursuing – understanding that it may take several decades to get there. But that’s always been a major goal for us and now it’s a major goal for the International Mixed Martial Arts Federation.”

The UFC’s intention of staying at the heart of a sport it did so much to popularise have to be taken seriously. Epstein confirms that this “nimble company” would be open to the right opportunities beyond the octagon again in the future, but its “primary” focus remains on being the driving force behind MMA.

“Primary is understating it,” he adds. “The vast majority or all of our efforts are focused on growing the UFC brand, continuing to promote the athletes from the UFC, and focusing simply on mixed martial arts.”
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The UFC in 2019: Endeavor’s plans to take ‘the Premier League of MMA’ up a level

The UFC in 2019: The McGregor factor
The ever controversial and 'Notorious' headache that the UFC can't live with or without. Lawrence Epstein on Conor McGregor.
The UFC in 2019: The McGregor factor

BerlinHBK, 6. Februar 2019

#54
BerlinHBK Lexikon

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Cool, der aktuelle UFC -Newsletter enthält auch mal einen Rabatt für den UFCFightPass (50% Off, 30 Days).

BerlinHBK, 24. Mai 2019

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Kompletter Relaunch des UFC FIGHT PASS. Neu ist u.a. (auch für uns) für monatlich 9,99 Euro (oder 85,99 jährlich) sind auch alle UFC Live Events enthalten. Zudem komplett überarbeitetes Layout/Redesign. Auf dem AppleTV leider etwas träge (die Navigation ist nicht mehr so flüssig wie zuvor) und die Schriften überwiegend viel zu klein.

The redesigned UFC FIGHT PASS now offers a better user experience, higher resolution video, and greater functionality highlighted by the following new features:

* Improved video quality streamed in 1080p resolution

* Bold, new user interface

* Updated design now unified across all platforms

* Improved search functionality

* 24/7, linear programming feed across all devices

* Multi-view for Desktop, allowing users to watch multiple live streams simultaneously

* More locally relevant content, geo-targeted to specific audiences around world

‘* Downloads To Go’ for offline viewing (available early 2020)

“We broke new ground when we originally launched FIGHT PASS, and we continue to innovate by adding features that fight fans are going to love,” said UFC President Dana White. “The redesigned FIGHT PASS offers upgrades like 1080p video, Multi-View for Desktop, improved search, and coming early next year, ‘Downloads to Go,’ so you can watch FIGHT PASS content without an internet connection. Add in the world’s largest fight library with 17,000 fights, every UFC fight ever, and over 1,000 hours of live combat sports, and FIGHT PASS continues to be a must-have streaming service for combat sports fan.”

Since launching in 2013, UFC FIGHT PASS, which is powered by Endeavor Streaming, has expanded to more than 200 countries and territories around the world, providing its subscribers with unlimited access to:

* Live UFC FIGHT PASS Prelims for Pay-Per-View events

* More than 1,000 hours of live and exclusive combat sports programming from around the world, including MMA, boxing, kickboxing, Muay Thai, individual and team submission grappling, and more

* Access to the world’s largest fight library, including 17,000 fights from more than 35 combat sports organizations

* The deepest archive of UFC content, featuring every fight in UFC history

* All seasons of The Ultimate Fighter®

* Original series and historical programming, special features, in-depth interviews, and behind-the-scenes content

Fight fans can access UFC FIGHT PASS on personal computers, iPhone®, iPad®, Android™, Apple TV®, Xbox One, Xbox 360, Amazon Fire TV, Chromecast™, Roku, Samsung Smart TV, LG Smart TV, and Sony TVs with Android TV.

Fans around the world can subscribe to UFC FIGHT PASS for $9.99 (US) per month.

Fans can visit ufcfightpass.com to start a subscription today.
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UFC UNVEILS MAJOR REDESIGN FOR FIGHT PASS

BerlinHBK, 6. Dezember 2019

#56

hexa2002 gefällt das.
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Zitat von BerlinHBK: ↑

Kompletter Relaunch des UFC FIGHT PASS. Neu ist u.a. (auch für uns) für monatlich 9,99 Euro (oder 85,99 jährlich) sind auch alle UFC Live Events enthalten. Zudem komplett überarbeitetes Layout/Redesign. Auf dem AppleTV leider etwas träge (die Navigation ist nicht mehr so flüssig wie zuvor) und die Schriften überwiegend viel zu klein.

UFC UNVEILS MAJOR REDESIGN FOR FIGHT PASS
Klicke in dieses Feld, um es in vollständiger Größe anzuzeigen.

Wat? All inclusive? Danke dir, das ist für mich kurz vor Neujahr die beste Meldung des Jahres. Direkt wieder abonniert. Nochmal ernsthaft, vielen Dank!

hexa2002, 6. Dezember 2019

#57
BerlinHBK Lexikon

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Zitat von hexa2002: ↑

Wat? All inclusive? Danke dir, das ist für mich kurz vor Neujahr die beste Meldung des Jahres. Direkt wieder abonniert. Nochmal ernsthaft, vielen Dank!
Klicke in dieses Feld, um es in vollständiger Größe anzuzeigen.

Scheinbar doch nicht. Hab mich gerade mit meinen Daten eingeloggt und PPV's müsste man doch ordern.

Nur steht hier:

MONTHLY PASS 9.99 EUR
Access to all live UFC events, the entire UFC Fight Library, live martial arts events from around the world and exclusive original series and shows

Over 1,000 hours of live combat sports action from around the globe

Monthly subscription, cancel anytime

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Zuletzt bearbeitet: 7. Dezember 2019

BerlinHBK, 7. Dezember 2019

#58
hexa2002 Platin Member Premium

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Scheinbar doch noch. Hab mich gerade mit meinen Daten eingeloggt und PPV's müsste man doch ordern.

Nur steht hier:
Klicke in dieses Feld, um es in vollständiger Größe anzuzeigen.

Hab grad auf UFC 245 geklickt, scheinbar kann man es nicht extra ordern, wenn man Abo hat, da kommt ne komische Seite, ich glaub, die Pressemitteilung hat die App überholt. Ich bleib erst mal entspannt... und schau den 24/7 Channel.

hexa2002, 7. Dezember 2019

#59
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Zitat von hexa2002: ↑

Hab grad auf UFC 245 geklickt, scheinbar kann man es nicht extra ordern, wenn man Abo hat, da kommt ne komische Seite, ich glaub, die Pressemitteilung hat die App überholt. Ich bleib erst mal entspannt... und schau den 24/7 Channel.
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UFC 245 PPV einzeln 17,89 Euro.

BerlinHBK, 7. Dezember 2019

#60

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