Nordic Entertainment (NENT) Group

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Jetzt wird für den Deutschland Start gespart.

 

We are today announcing a new strategy and plan, which includes, but is not limited to, focusing on our core Nordic, Netherlands and Viaplay Select operations; implementing a new operational model; downsizing, partnering or exiting our other international markets; rightsizing and pricing our product offering in the Nordics; undertaking a major cost reduction programme; and conducting an immediate strategic review of the entire business to consider all options including content sublicensing, asset disposals, equity injections or the sale of the whole Group. The content investments that have been made are not all paying off, and are committed in the short and medium term. Furthermore, the pursuit of subscriber volume growth has been at the cost of value, especially when it comes to our partner agreements. The weakness in the advertising markets and currency exchange rates are additional factors that we must live with. The international expansion assumptions, including the timelines to profitability, have also been pushed materially into the future since the expansion started. We are moving quickly to address all of these challenges.


Going forward, our focus will be on the Nordic markets with the new operating model in place, on the right content mix, on the development of our soon to be profitable Dutch operations, and on the sale of our content internationally through Viaplay Select. We are focusing our attention and resources on those markets where we can compete for the long term, and ensuring that our products are relevant, popular and generate healthy returns.



We have had to take a number of immediate decisions for the sake of the future of our business. This regrettably means letting go of more than 25% of our people. Due to the material change in the international business plans, and the fact that not all of the content investments that we have made are paying off, we have SEK 6.3bn of items affecting comparability included in this report, which include a minor part of the redundancy programme costs, as well as writing down the value of content where we are not seeing sufficient return on investment, and exiting the Baltic markets. We are also discontinuing our low tier non-sports offering in each of our international markets, in order to focus on our sports offering and the sale of non-sports content through our profitable Viaplay Select business.

 

Interessant. SkyD will künftig mehr auf Sport machen, Viaplay auch. Hab ich da was verpasst? Plant die EU eine Obergrenze für TV Rechtekosten und Abogebühren beim Fußball ? Oder ist es bei Sammelsurium Anbietern wie Sky und Viaplay das Eingeständnis, dass man gegen Netflix, Disney& Co im fiktionalen Bereich endgültig verloren hat und sich nun im Sport wieder rechtetechnisch bekriegt?

 

baltische Staaten werden eingestellt, was mit Polen und UK passiert noch unklar

 

Zum Glück machen verkürzte Schlagzeilen von Apple der DFL in Deutschland weiter Hoffnung, nachdem Viaplay als Milliardeninvestor nun doch ausfällt.

 

aus dem Call

Polen und UK sollen verkauft oder ein strategischer Investor gefunden werden oder geschlossen werden und die Sportrechte sublizensiert werden

 

Viaplay Laying Off 25% Of Staff in & Mulls A Sale – Deadline

Viaplay blijft in Nederland: 'Onze Nederlandse tak maakt binnenkort winst'

 

was ein Desaster

Frage ist auch, wie attraktiv Via Play Select in Zukunft weltweit noch ist, wenn man nur noch wenig Fiktion in Nordics produziert mit deutlich geringerem Produktionsaufwand

als Standalone Streamer kaum wettbewerbsfähig

vermutlich wird man wie in Deutschland mit Magenta Content an andere Streamer verkaufen