HDNET to bring NASCAR in HDTV

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HDNET TO DELIVER NASCAR'S FIRST LIVE HIGH DEFINITION TELEVISION PACKAGE
18 NASCAR Grand National Division Races on HDNet in 2004.

FOR IMMEDIATE RELEASE

DALLAS and LOS ANGELES, March 15, 2004 - NASCAR and HDNet announced today a
three-year partnership for NASCAR's first high definition television
package. This landmark deal features 15 live high definition telecasts for a
total of 18 races from the NASCAR Grand National Division, a tier of NASCAR
regional racing series which includes the Busch North Series and West
Series. HDNet will produce and broadcast the package in 1080i HDTV.

The package launches Sunday, April 25, with the Busch North Series race at
Lee USA Speedway in New Hampshire. The first West Series race to be
broadcast in high definition is the May 1 event from California Speedway
near Los Angeles.

The agreement calls for HDNet to broadcast 20 NASCAR Grand National Division
events in HD in 2005, and 22 events in 2006, in addition to the 18 races in
2004. HDNet is available to HDTV subscribers on Adelphia Communications,
Charter Communications, DIRECTV, DISH Network, Insight Communications,
Mediacom Communications, Time Warner Cable and several NCTC cable affiliate
companies.

"NASCAR is a great addition to HDNet's lineup of originally produced, live
HD sports programming," said Mark Cuban, co-founder and president of HDNet.
"HDTV owners will love it; NASCAR fans will love it. It's a win-win for
all."

"High definition is the future of television, but it's here now for NASCAR,"
said Dick Glover, vice president of broadcasting and new media for NASCAR
Digital Entertainment. "NASCAR has partnered with HDNet to increase exposure
for the drivers, teams and tracks that participate in the NASCAR Grand
National Division, and to introduce fans to our stars of tomorrow."

SPEED Channel, exclusive home to NASCAR TV, will re-air in standard
definition the 18 races produced by HDNet, as well as an as well as a number
of additional originally-produced NASCAR Grand National Division events.

The following events - listed by date, series [Busch North Series (BNS) and
West Series] and location - are included in the HDNet package.

Sun., Apr. 25 BNS Lee USA Speedway, Lee, N.H.
Sat. May 1 West California Speedway, Fontana, Calif.
Sat. May 22 BNS Thompson Int'l Spdwy. Thompson, Conn.
Sat. May 29 BNS Lime Rock Park, Lakeville, Conn.
Sat. June 12 BNS Seekonk Speedway, Seekonk, Mass.
Fri. June 18 BNS Stafford Motor Speedway, Conn.
Sat. June 26 BNS Holland Int'l Speedway, Holland, N.Y.
Sat. July 17 West Evergreen Speedway, Monroe, Wash.
Sat. July 24 BNS New Hampshire Int'l. Speedway, Loudon
Sat. July 31 West Irwindale Speedway, Irwindale, Calif.
Sat. Aug. 14 BNS Watkins Glen International, N.Y.
Sat. Aug. 21 BNS Beech Ridge Motor Spdwy, Maine
Mon. Sept. 6 West Rocky Mountain Raceways, Utah
Sat. Sept. 18 BNS New Hampshire Int'l Speedway
Fri. Sept. 24 BNS Dover Int'l Spdwy, Dover, Del.
Sun. Oct. 3 West Phoenix Int'l Raceway, Phoenix, Ariz.
Sun. Oct. 17 West Mesa Marin Raceway, Bakersfield, Calif.
Sat. Oct. 23 West Irwindale Speedway, Irwindale, Calif.


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