Cookies optimieren die Bereitstellung unserer Dienste. Mit der Nutzung unserer Dienste erklärst Du dich damit einverstanden, dass wir Cookies verwenden. Weitere Informationen
Information ausblenden
Willkommen im Forum von DIGITAL FERNSEHEN - dem führenden Portal für digitales Fernsehen, Medien und Entertainment. Wenn du hier neu bist, schau dich ruhig etwas um und melde dich an, um am Forengeschehen teilnehmen zu können.
Information ausblenden

Cookies Willkommen

ESPN+

Dieses Thema im Forum "Ausländische Streamingdienste" wurde erstellt von DunkinDonut, 15. April 2018.

AnzeigeWerbung ausblenden

Seite 2 von 122

DunkinDonut Gold Member

Registriert seit:

12. September 2005

Beiträge:

1.018

Zustimmungen:

1.373

Punkte für Erfolge:

163

Anzeige
manchmal vermisse ich Serie A Calcio aber das ist hier wohl fehl am Platz. Da ich atv4 auf USA gestellt habe wird's ja nix mit Dazn App. i bräuchte sowas wie das beste aus BRD und USA Apps ;-)

Espn teste ich gerade. ist nett und die Dokus a la 30for30 oder Rookie Dokus auf dem Weg zum Draft sind auch recht cool aber MLB NHL NBA & NFL bekommt man während der Saison eigentlich - selbst ohne Pass - genug ab. Shows hat normales espn ebenfalls in DTVN oder yttv zu genüge und auch auf espn läuft ja live so einiges. Also echt ein nettes nice 2 have aber selbst für $5,- muss man das nicht wirklich haben.

die Bildqualität ist analog derer in der espn app. kein Unterschied!

DunkinDonut, 11. Mai 2018

#11

esgibtnureinenRudiVöller gefällt das.
Tom123 Lexikon

Registriert seit:

2. August 2001

Beiträge:

21.090

Zustimmungen:

5.208

Punkte für Erfolge:

273

Technisches Equipment:

Sky Q (UK) incl Q mini + UHD, Apple TV 4K
LG OLED 55C8

Zitat von DunkinDonut: ↑

manchmal vermisse ich Serie A Calcio aber das ist hier wohl fehl am Platz. Da ich atv4 auf USA gestellt habe wird's ja nix mit Dazn App.
Klicke in dieses Feld, um es in vollständiger Größe anzuzeigen.

Warum nicht? Kannste doch mit deinem deutschen iTunes Konto runterladen!?

Tom123, 11. Mai 2018

#12
DunkinDonut Gold Member

Registriert seit:

12. September 2005

Beiträge:

1.018

Zustimmungen:

1.373

Punkte für Erfolge:

163

echt etz?

Ländereinstellung USA lassen
aber zB DAZN App mit iTunes.de auf die gleiche Plattform?
dachte es geht immer nur entweder BRD oder USA

teste ich morgen mal...
thx
Sorry für OT

DunkinDonut, 11. Mai 2018

#13
Schnirps Wasserfall

Registriert seit:

31. Juli 2013

Beiträge:

7.892

Zustimmungen:

5.798

Punkte für Erfolge:

273

Zitat von DunkinDonut: ↑

echt etz?

Ländereinstellung USA lassen
aber zB DAZN App mit iTunes.de auf die gleiche Plattform?
dachte es geht immer nur entweder BRD oder USA

teste ich morgen mal...
thx
Sorry für OT
Klicke in dieses Feld, um es in vollständiger Größe anzuzeigen.

Noe das geht. Hatte ich ja am Anfang auch falsch gedacht. Du kannst ja beide App Varianten dir runterladen und auf welcher Region dein ATV steht, ist fuer den Stream voellig wurscht.
Entscheidend ist ja nur deine DNS Einstellung. Und da DAZN ja nicht umgeleitet wird (wozu auch) kannst du das alles in einem Nutzen. Das ist ja gerade das schoene.
Kannst ja auch DTVN mit deutscher Region nutzen, denn dein DNS Dienst leitet ja nur den Stream an sich um. Hat mit der ATV Region nischt am Hut.

Schnirps, 11. Mai 2018

#14

DunkinDonut gefällt das.
Tom123 Lexikon

Registriert seit:

2. August 2001

Beiträge:

21.090

Zustimmungen:

5.208

Punkte für Erfolge:

273

Technisches Equipment:

Sky Q (UK) incl Q mini + UHD, Apple TV 4K
LG OLED 55C8

Zitat von DunkinDonut: ↑

echt etz?

Ländereinstellung USA lassen
aber zB DAZN App mit iTunes.de auf die gleiche Plattform?
dachte es geht immer nur entweder BRD oder USA

teste ich morgen mal...
thx
Sorry für OT
Klicke in dieses Feld, um es in vollständiger Größe anzuzeigen.

Stell kurz am ATV das iTunes Konto auf dein deutsches Account um. Lad dir App runter und dann kannst du alles gemeinsam nutzen. Die Updates funktionieren aber nur wenn das Konto auf dem entsprechenden Account steht.

Tom123, 11. Mai 2018

#15

Schnirps und DunkinDonut gefällt das.
derRonny Board Ikone

Registriert seit:

30. Mai 2005

Beiträge:

3.986

Zustimmungen:

1.744

Punkte für Erfolge:

163

Geht alles. Du kannst so viele Länder laden und nutzen wie du willst.
Letztens bin ich auf den Trichter gekommen mal australisches TV zu checken - die bieten gut was kostenlos an -, geht aber nicht: Schlimmer als wir. Ganz schlechtes Fernsehen!

derRonny, 12. Mai 2018

#16

DunkinDonut gefällt das.
Tom123 Lexikon

Registriert seit:

2. August 2001

Beiträge:

21.090

Zustimmungen:

5.208

Punkte für Erfolge:

273

Technisches Equipment:

Sky Q (UK) incl Q mini + UHD, Apple TV 4K
LG OLED 55C8

Yup...oz tv ist ziemlich uebel. Sorry fuer OT

Tom123, 12. Mai 2018

#17
BerlinHBK Lexikon

Registriert seit:

23. Januar 2010

Beiträge:

22.010

Zustimmungen:

15.395

Punkte für Erfolge:

273

Technisches Equipment:

-Panasonic TX-55LZW2004 (55 Zoll, 4K Ultra-HD OLED-TV)/
-Panasonic LCD TX-37LZD85F (37 Zoll, 100 Hz und Full HD)/
-SKY Q - Receiver (Humax, VE -Modell) mit 1 TB Festplatte/
-Receiver Vantage HD 7100c/
-Vantage VT-1000c/
-Blu-ray-Player Panasonic DMP-BDT310/
-Playstation 5/
-Apple TV 4K (32 GB)/
-iPhone 15/
-Samsung Galaxy Tab S T805 LTE (10,5)/

ESPN+ and the waking of a streaming giant… Reaching one million subscribers in five months
Last year, The Walt Disney Company purchased a majority stake in live streaming specialist BAMTech, signalling a major strategic shift at the House of Mouse. Just over a year later, ESPN+, the media giant’s first dedicated direct-to-consumer service, already boasts one million paid subscribers, and is combining premium content with niche events to revitalise a sports broadcasting powerhouse.

Few names in the global media industry, if any, are more synonymous with entertainment than The Walt Disney Company. Whether it be for its multiverse of films and programming, beloved animations or the mammoth theme parks that have been developed on the back of its much-loved cast of brands and characters, Disney’s is a name that reverberates around the world.

At the same time, though, a deeply ingrained way of doing things can breed a resistance to change. But sometimes it is the ever-evolving landscape – rather than the company itself - which dictates the direction that even a media powerhouse such as Disney must take.

For all those fields in which Disney has long led the way, the volatile art of taking its vast array of content over the top was one the company had side-stepped, or at least seemed happy to leave for others to experiment with whilst watching with interest from afar. That was, however, up until August 2016, when Disney showed its hand and revealed where its priorities now lie. It was then that the company made a big bet on BAMTech, splashing out US$1 billion on a 33 per cent stake in the live streaming specialist spun off from Major League Baseball Advanced Media (MLBAM). One year later, Disney agreed to pay a further US$1.58 billion for another 42 per cent of the company, upping its total stake to 75 per cent.

As a result, Disney Streaming Services was born, a subsidiary of Disney’s newly created direct-to-consumer and international division. The move, described at the time by Disney chairman and chief executive Bob Iger as an “extremely important strategic shift”, would also see the company end its content licensing arrangement with Netflix in favour of launching its own direct-to-consumer streaming service in 2019, featuring its flagship Disney, Pixar, Star Wars and Marvel titles.

More pertinently, though, Disney’s acquisition of BAMTech provided it with the tools to reinvigorate its cash cow, sports broadcasting giant ESPN, which was looking to arrest well-documented drops in revenue and a long-term decline in subscriber numbers fuelled by trends like cord-cutting and the reluctance of younger viewers to splurge on cable packages.

The plan, according to Iger, was to launch an ESPN OTT service in early 2018, equipped with around 10,000 additional live sporting events each year that aren’t offered on the network’s traditional TV channels. As it turned out, ESPN+ launched on 12th April this year, not only ushering in a new era of content distribution for the self-acclaimed ‘worldwide leader in sports’, but also marking the first step in Disney’s ambitious plans to conquer an increasingly crowded streaming space.

“ESPN+ is a major milestone as the first direct-to-consumer service from The Walt Disney Company’s new direct-to-consumer and international segment,” begins Andy Schneider, general manager of ESPN+, Disney Streaming Services. “It represents a new area of innovation for the entire company, so it’s more than just the launch in and of itself – it’s the first endeavour to hit the public market, so that makes it very exciting, especially for us.

“There’s quite a bit of opportunity here. We know that there are a lot of passionate sports out there that have been historically underserved, and ESPN+ offers a new way for ESPN and The Walt Disney Company to connect directly with fans, give them more sports, and provide them with an entirely new kind of digital experience.”

There’s quite a bit of opportunity here. We know that there are a lot of passionate sports out there that have been historically underserved

Andy Schneider, general manager of ESPN+

Indeed, while ESPN+ is offering live events from high-end properties like Major League Baseball (MLB) and the National Hockey League (NHL), both of which have been key drivers of subscriptions for ESPN over the years, the service is also equipped with a broad array of rights including rugby union, cricket, tennis and college sports.

OTT services, by their very nature, aren’t restricted by issues such as schedule clashes and a fixed amount of time to fill, meaning ESPN can afford to pack its streaming platform with those niche sports and events that aren’t regularly available on its linear networks. For Disney, the hope is that this strategy can draw more hardcore fans to ESPN+, consequently plugging the gaps in ESPN’s traditional subscriber base.

“ESPN’s core mission is to ensure that we’re serving sports fans everywhere and anywhere,” explains John Lasker, vice president of digital programming at ESPN. “Because of the restrictive nature of a 24/7 linear television network, we see that there’s an opportunity to achieve or support that mission by serving sports fans at a broader scale, breaking the walls of 24/7 linear television, and being able to serve fans of all shapes and sizes via ESPN+.”

The strategy, then, isn’t solely to reach out to the next generation of consumer, as is often believed to be the case when a new dedicated sports streaming service is launched. Rather, it is to meet the needs of fans of all ages across a wider variety of sports in order to build and diversify ESPN’s audience.

“It’s a combination of all those things,” confirms Schneider, “and really when we thought about the audience for ESPN+, we segmented into three categories. The first being the core ESPN fan who wants more sports, and bringing our big league rights from MLB and the NHL to the service also helps to satisfy those fans.

“But the other two segments were the niche sports fan and the underserved team fan. So when you get into niche sports, we have put together a very compelling offering with combat sports, but also cricket and rugby, and then college sports. The very broad offering we have there really does appeal to those underserved team fans.”

That’s not to say, however, that Disney isn’t putting premium content at the heart of the ESPN+ offering – in fact, it appears to be quite the opposite.

In May, ESPN made one of its biggest moves since launching the streaming service, wrapping up a reported five-year, US$1.5 billion deal for rights in the US to the Ultimate Fighting Championship (UFC). Starting in January next year, the agreement will see the company replace Fox Sports as the exclusive home of 30 events each year, with fight nights set to be split between ESPN’s linear channels and its new digital offering.

The most significant thing for Lasker, though, is that 15 of those bouts will be exclusive to ESPN+, meaning fanatical fight fans will have to be signed up to the service if they want to get their fix of the world’s most popular mixed martial arts (MMA) promotion.

“Exclusivity is absolutely key,” he says. “There are really two things going on. We’re trying to add more to the pie, meaning not necessarily taking anything and moving things from traditional services to ESPN+, but the opportunity is really to do more, and in doing more it’s important to make sure that fans understand what the proposition is and what the value is that they’re getting. So exclusivity from an event perspective, as well as exclusivity from a league and in some cases category perspective, is going to be important for us.

“With the UFC we have a long-term rights agreement that kicks in in January, and it’s worth mentioning that we’ve had a massive amount of success here relative to our subscriber rates and our engagement, and we haven’t hit the ground running yet on the UFC side.

“It’s not just how you agree pieces of content that are exclusive - it’s being able to deliver on a promise throughout the season of any individual property, and the UFC agreement is representative of that. If you’re a UFC fan in the US, come January you most likely have to have an ESPN+ subscription to be equally served as a fan, and that’s certainly part of our goal.”

It’s not just how you agree pieces of content that are exclusive - it’s being able to deliver on a promise throughout the season of any individual property

And it isn’t just UFC fans who will have to treat themselves to an ESPN+ subscription if they want to follow their favourite sport. The UFC deal was soon followed by an agreement with Nevada-based boxing promotion company Top Rank, giving ESPN+ exclusive rights to 12 live events annually, with a further 24 ‘premium international events’ to also appear exclusively on the streaming platform.

Around about the same time, ESPN secured an exclusive multi-year deal with Serie A, Italian club soccer’s top flight, to bring more than 340 matches each season to ESPN+. That tie-up was then supplemented by agreements to show Dutch soccer’s Eredivisie, the Chinese Super League (CSL), Australia’s Hyundai A-League and England’s prestigious FA Cup knockout competition.

Add all that to a deal for Major League Soccer’s (MLS) MLS Live out-of-market streaming package, coverage of the United Soccer League (USL), and an exclusive local media rights agreement with the Chicago Fire, and it quickly becomes clear that ESPN+ is also being primed as an essential service for American fans who want year-round soccer coverage.

“All of the different rights around certain categories of content, whether it’s Top Rank and UFC, or the multitude of soccer rights that we’ve brought to the table, we really look at what that definitive offering is,” says Schneider. “With those two categories in particular, we feel like if you are a global soccer fan or a combat sports fan, then we are a must-have offering for you.”

Beyond all the live events, ESPN+ is also blessed with an array of original programming, documentaries and series. The challenge for dedicated OTT broadcasters launching from scratch is to find support programming to complement their live offering, but there is no such problem for ESPN+. With an extensive content pool that includes every episode of the popular ’30 for 30’ documentary franchise, it already boasts a rich archive of content which will draw consumers to the service.

“I would certainly highlight that as what we’re tapping into,” says Lasker. “We’ve got some of the best in the business with our ESPN Films crew, the developers and creators of 30 for 30, so it’s clearly something that we’ve tapped into as a value proposition and as a differentiating factor to any other competitor in the market.

“Just in the past five months we’ve launched 20 original shows and series which we think we have an opportunity outside of the live event content that we’re creating that complements that fan interest with great original storytelling and news and information - a product that again we have not been able to do through our traditional services.”

in the past five months we’ve launched 20 original shows and series which we think we have an opportunity outside of the live event content that we’re creating

John Lasker, ESPN vice president of digital programming

With such a vast array of content on offer – from both a live and on-demand perspective – one would be forgiven for thinking that an ESPN+ subscription fee would force consumers to empty their pockets. However, at the time of launch, fans would have been pleasantly surprised to learn that the service was available for US$4.99 per month or US$49.99 for an annual subscription.

“What we’re trying to do is essentially take price out of the equation,” says Lasker (pictured left). “Any individual piece of value that we’re trying to attract fans with - whether it’s a collection of games or an entire league like MLS, or an individual film - it’s likely that the fan or user would pay US$4.99 for that individual piece of content. So our goal is to attract them with the things that they’re initially interested in, and then try to retain them by showcasing all the other pieces of value and great content that they would get via their US$4.99 a month subscription.”

And if the immediate goal was to arrest the slide and bring subscribers back to ESPN, then early indications suggest that ESPN+ is already serving its purpose. It was announced in September that the platform has already racked up one million paid subscribers just five months after launching – a landmark which Kevin Mayer, chairman of direct-to-consumer and international at Disney, described as ‘an important milestone for any video subscription service’.

“That is a major milestone in the general direct-to-consumer industry and certainly amongst any other sports offerings out there,” adds Schneider. “It is a very significant achievement and I think it’s testament to the compelling content and programming and the incredible user experience that we’re providing fans, and those are things that have helped us achieve that and also stand out from the rest of the competition.”

Standing out from the competition is something which might seem easy to do for a brand like ESPN, which already shares a unique affinity with consumers that new digital players are still trying to build.

But in what is an increasingly saturated market, there is a lot to be said for a service that is capable of delivering a dependable, high-quality stream to a large live audience. Global OTT broadcaster DAZN, for example, which has now launched in the US, was forced to apologise in August to Italian viewers after its opening weekend of Serie A coverage was affected by buffering issues, while Eleven Sports and Amazon were both subjected to criticism during their recent streaming debuts in the UK.

Powered by BAMTech’s proprietary streaming technology, ESPN+ is yet to make headlines for the wrong reasons. As well as supporting the likes of WWE and the NHL on a global basis, BAMTech is also powering the Eurosport Player digital live and on-demand video service across 69 different territories. It is that scalability and capability that Disney had in mind when it made its big investment. Now, ESPN+ appears to be reaping the rewards.

“Streaming video over the internet is still very challenging because at its core the internet wasn’t really designed for video,” says Schneider (pictured right). “Our group here at Disney Streaming Services has really focused on that challenge for quite a long time – even back when we were known as BAMTech – and we have an ability to scale better than anyone else out there, and have been responsible for some of the largest scale live streaming events of all time.

“So we brought a lot of great technology and expertise to offer the best possible video quality and scalability to consumers, and I think that’s one of the reasons why you’ve seen a strong reception from both media and consumers during our launch.”
Klicke in dieses Feld, um es in vollständiger Größe anzuzeigen.

ESPN+ and the waking of a streaming giant… Reaching one million subscribers in five months

BerlinHBK, 9. November 2018

#18

misteranonymus gefällt das.
misteranonymus Talk-König

Registriert seit:

28. Juni 2012

Beiträge:

6.540

Zustimmungen:

2.185

Punkte für Erfolge:

163

Technisches Equipment:

simpliTV Antenne Plus Smart Card und Plustelka SK Smart Card in einem VU+ Duo2 Receiver VTI14.0.5, Zattoo CH und DE auf VU+ Duo2, simpliTV Smart Card in einem SamsungTV F-Series, AppleTV3, FireTV Box 2. Gen, FireTV Box 3. Gen, Xiaomi Mi Box AndroidTV, KODI auf mehreren Plattformen

Tja, da sieht man wohin der Weg geht
ESPN loses 2m subs but adds 1m OTT
Die Abonnenten Verluste könnte ESPN+ zwar noch nicht komplett abfedern aber der Weg ist geebnet und gut

misteranonymus, 27. November 2018

#19
gubadigit Junior Member

Registriert seit:

22. März 2014

Beiträge:

96

Zustimmungen:

18

Punkte für Erfolge:

18

Nutze ESPN+ am ATV. Für Freunde des italienischen Fussballs sind 5USD pro Monat gut angelegt.

gubadigit

gubadigit, 27. November 2018

#20

(Du musst angemeldet oder registriert sein, um eine Antwort erstellen zu können.)

Seite 2 von 122

AnzeigeWerbung ausblenden

Suche