Rakuten Sports (sports.rakuten.com)

BerlinHBK · 11. Juni 2019

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Rakuten Sports is a global video streaming service and fan community that powers live sports from the top leagues and teams from around the world. Enjoy live football matches from the J.League featuring stars like Iniesta, David Villa, Fernando Torres, Lukas Podolski and many more!

With exclusive live coverage, behind-the-scenes interviews, and special on-demand content, Rakuten Sports reaches fans across multiple devices and screens.
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BerlinHBK · 11. Juni 2019

2019 MEIJI YASUDA J.LEAGUE Matches to be distributed in more than 140 countries and regions through “Rakuten Sports”

J.LEAGUE announced today that the 2019 MEIJI YASUDA J.LEAGUE matches will be available for viewing in more than 140 countries and regions via Rakuten’s new live streaming, video on demand service, Rakuten Sports.

The matches will now be enjoyed by over 150 countries and regions with the start of Rakuten Sports.

The international superstars like Andrés Iniesta (Vissel Kobe) and Fernando Torres (Sagan Tosu) now playing in the league has raised attention from fans around the world, and it was one of the incentives to start the distribution. With the new platform, it enables J.LEAGUE to be enjoyed by a wider international audience.

■Match schedule：
2019 MEIJI YASUDA J1 LEAGUE（3 matches per round）

■Available from:
Tuesday, 11th June, 2019
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■Licensed Territories:
More than 140 countries and regions worldwide, excluding the following: Algeria, Bahrain, Bosnia and Herzegovina, Brunei, Canada, Chad, China, Croatia, Djibouti, Egypt, FYR Macedonia, Hong Kong, Iran, Iraq, Japan, Jordan, Kosovo, Kuwait, Lebanon, Libya, Macao, Mauritania, Mongolia, Montenegro, Morocco, Oman, Palestine, Qatar, Republic of Sudan, Saudi Arabia, Serbia, Slovenia, Somalia, South Korea, South Sudan, Syria, Thailand, Tunisia, United Arab Emirates, United States and Yemen.
*More contents are scheduled to be distributed going forward.
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【About Rakuten Sports】
Rakuten Sports is a global live streaming, video on demand service that powers the 2019 MEIJI YASUDA J1 LEAGUE matches on live and video on demand, and also distributes exclusive video contents about football such as about Andrés Iniesta, who plays for Vissel Kobe, the Rakuten Group’s J1 football club.
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Countries and regions J.LEAGUE is available through other broadcasters/channels (as of 11th June, 2019）
No Broadcaster Country
1 i-Cable Sports Limited / Hong Kong
2 Cineplex Company Limited (TrueVision) / Thailand
3 Teledifusao De Macau S.A (TDM) / Macau
4 China Sports Media Limited (CSM) / China
5 Measat Broadcasting Network Systems Sdn Bhd (Astro) / Brunei, Malaysia
6 United Media SARL (SportKlub) / Bosnia and Herzegovina, Croatia, Macedonia, Kosovo, Montenegro, Serbia, Slovenia
7 Sportdigital Tv Sende-Und Producktion / GMBH Austria, Germany, Switzerland
8 Perform Media Channels (DAZN) / USA, Canada
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2019 MEIJI YASUDA J.LEAGUE Matches to be distributed in more than 140 countries and regions through “Rakuten Sports”：en

BerlinHBK · 11. Juni 2019

Rakuten launches global J League OTT platform
Japanese top-flight soccer offered live via Lagardère deal with Iniesta TV also included.

Japanese ecommerce giant Rakuten has launched a new soccer-centric overseas live streaming platform in more than 140 markets, including major European territories.

The Rakuten Sports over-the-top (OTT) service hits the market with an offer initially built around the 2019 season of Japanese soccer’s domestic top-flight J League, after securing a partnership with rights agency Lagardère Sports.

The platform will also feature a video on demand (VOD) offering that includes Iniesta TV, an original content series that follows Andrés Iniesta’s journey while playing in the J League for Rakuten-owned soccer club, Vissel Kobe.

Iniesta TV is available worldwide but the J League service is being targeted at soccer fans in countries across Southeast Asia, including Vietnam, Singapore, Philippines, Indonesia, Malaysia, Cambodia, Myanmar, and Laos. However, it is also available in the UK, Germany, Spain, France and Brazil.

Some of the major territories excluded from the live soccer rights are Japan, China, Hong Kong, South Korea, Thailand, the Middle East and North Africa region, Canada, as well as the US.

Masaaki Kimura, senior managing director of the J League, said: “In addition to the international superstars like Andrés Iniesta and Fernando Torres playing in the league, we feel the growing global interest towards our league.

“We hope to have a positive synergy with Rakuten Sports and make the league become more attractive for all sports fans around the world to enjoy.”

In addition to soccer, Rakuten Sports plans to add to its offerings by introducing basketball, table tennis and other sports in the future.

“Rakuten believes in the power of sport to transcend language and cultural barriers – a power that connects people and creates communities,” said Makoto Arima, president of Rakuten’s media and sports company.

“Rakuten Sports represents an important part of this mission. We hope to contribute to the continued growth of the J.League by sharing what the league has to offer with soccer fans around the world."

Going forward, Rakuten says it is also planning to introduce new ‘user engagement capabilities’ that allow global sports fans to interact with content and communicate among themselves.
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Rakuten launches global J League OTT platform

Rakuten Sports (sports.rakuten.com)

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