42' Plasmas 1.000 $ in 2006

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Samsung SDI: Pricing for 42-inch PDP TVs to fall to US$1000 by 2006Calvin Shao, Yokohama; Carrie Yu, DigiTimes.com [Thursday 21 October 2004]

Samsung SDI predicted its sales volume for 42-inch (plasma display panel) PDP TVs will double to 7.5 million units next year since prices are expected to fall to US$2,099, down from US$3,999 currently. By 2006, the price will fall to US$1,000, according to Chul-Han Bae, CTO, executive vice president and general manager of Samsung SDI’s PDP business division.

PDP technology is advancing quickly, and PDP makers are able to implement significant improvements in their models every six to nine months, Bae said. He noted how the expected life span for PDP TVs has grown to 60,000 hours, and the power consumption required by a 42-inch PDP TV is about the same as that needed by a 36-inch CRT TV. He also estimates that in the future the contrast ratio of the company’s PDP TVs will improve to 10,000:1, up from 3000:1 currently.

Samsung SDI is optimistic about the PDP TV market, and the company aims to increase the proportion of its PDP sales from 8% in 2003 to 28% in 2007, Bae said. Samsung SDI now has 26-27% of the over 37-inch PDP market, he added.

Samsung SDI currently has one PDP plant. It houses two lines, with respective monthly capacities of 50,000 and 80,000 units, Bae indicated. The company is constructing a second plant, which will also have two lines. These new lines will have respective monthly capacities of 120,000 and 160,000 units. The first plant mainly produces 42-inch PDPs, while the second will focus on 42- and 50-inch PDPs, Bae noted.

In related news, the South Korea-based maker posted its third-quarter results yesterday. The company’s PDP shipments increased to 210,000 units from 180,000 in the previous quarter. However, its revenues fell 3% sequentially to 256 billion won due to a 17% decline in its ASP (average selling price), according to a report by JP Morgan.



Samsung SDI 80-inch PDP TV